All American Day Charitable Trust

Honor. Respect. Celebrate.

Honor. Respect. Celebrate. Inspiring patriotic awareness and generosity.

Our Goals

Annual Goals

2017 Featured Charity Fundraising Goal: $10,000 


Donor Base Growth

As a young, developing Trust, it is critical that we aggressively target year-on-year growth in our donor base.  We track the number of donors and their frequency of donations.  Significant growth means we are successfully accomplishing our mission of inspiring a grateful nation to tangibly demonstrate its appreciation.  For the sake of transparency, these numbers will be reported annually on a published scorecard.


Fundraising Diversification

As a young, developing Trust, it is critical that we aggressively target year-on-year growth in our donor base.  We track the number of donors and their frequency of donations.  Significant growth means we are successfully accomplishing our mission of inspiring a grateful nation to tangibly demonstrate its appreciation.  For the sake of transparency, these numbers will be reported annually on a published scorecard.


Efficiency

A critical criterion used in our charity selection process is efficiency.  Therefore, it is logical for AADCT to be passionate about maximizing our fundraising dollars/ fundraising expense ratio.  It is important to note that AADCT helps boost the efficiency of the charities we feature by fundraising for them with little if any expense incurred on their part.  This is a source of pride.  In fact, all expenses must be approved by the Board.  We measure this ratio in our annual financials.


Transparency

AADCT relies on the trust of our donor base.  In 2015, All American Day Charitable Trust intends to clearly define the actions taken or planned to achieve our goals, file the financials with the IRS (Form 990) and publish on this website, and provide an annual dashboard scorecard for the goals. 

Long Term Goals


Impact

All American Day Charitable Trust exists to inspire, educate, and tangibly appreciate.  Over time, we will measure our impact through number of donors, frequency of donations, number of charities featured (that continuously meet our strict standards), and dollars donated to those charities.  We will build relationships with the charities we support to better understand their needs and the means by which AADCT may deliver to those needs.


Strength

AADCT seeks both longevity and a continuously increasing impact.  By implementing best practices and focusing closely on the Annual Goals outlined above, we hope to leave a strong Trust for the next generation.